Do Personality Traits as Moderator on Intention to Purchase Mobile Applications Work? - A Pilot Study

Do Personality Traits as Moderator on Intention to Purchase Mobile Applications Work? - A Pilot Study

Content
Grafik
Authors
  • Srisawatsakul, Charnsak
  • Quirchmayr, Gerald
  • Papasratorn, Borworn
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Shortfacts
Category
 Paper in Conference Proceedings or in Workshop Proceedings (Full Paper in Proceedings)
Event Title
 Information & Communication Technology EurAsia Conference 2014
Divisions
 Multimedia Information Systems
Event Location
 Bali, Indonesia
Event Type
 Conference
Event Dates
 14-17 Apr 2014
Series Name
 Information and Communication Technology. Second IFIP TC5/8 International Conference, ICT-EurAsia 2014, Bali, Indonesia, April 14-17, 2014. Proceedings
ISSN/ISBN
 978-3-642-55031-7 (Print), 978-3-642-55032-4 (online)
Page Range
 pp. 56-65
Date
 2014
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