For supporting decision makers in their day-to-day operations, enterprise knowledge needs to be combined with data acquired from various IT systems. For this purpose, specifically designed IT-based modeling methods enable this linkage on a conceptual as well as a technical level. In the paper at hand, we de-scribe a domain-specific modeling method that supports the alignment of enter-prise knowledge in the form of social media strategies with data acquired from social media platforms. For testing the feasibility of the approach, we implement-ed the modeling method on the ADOxx meta modeling platform, which was ex-tended with a Java application for linking it to Twitter. Subsequently, we describe a use case for representing and analyzing a social media strategy in a University setting and evaluate the benefits and drawbacks of the approach.

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