The growing market of digital games has given rise to various activities beyond mere gameplay. Especially among adolescents this gaming culture manifests in the form of e-sports, streaming platforms and “Let’s Plays”, where gamers capture their game play experience in videos. Building on these trends, this paper outlines the methodology of the project StreamIT!: in order to create an educational concept to support social, technical and media literacies, we build on today’s gaming culture and related activities to provide an engaging and motivational setting for students. Additionally, we discuss current gender imbalances in the field of gaming and lay out how related issues are considered in order to create an inclusive approach. Thus, working in close cooperation with stakeholders such as teachers, students and professionals from the field of e-sports and game-related streaming, we investigate the potentials and pitfalls of collaborative, gameplay-based video projects. We outline the potential of transferring the informal learning processes of streaming and Let’s Plays into formal educational settings. In this active learning approach, various skills beyond the technical domain may be addressed, effectively fostering in-demand competencies such as critical media reception, communicative and social aspects. This paper illustrates how previous work feeds into our research design and what steps we undertake to devise an inclusive educational concept. Thus, by incorporating children’s and adolescents’ digital gaming culture and related phenomena, StreamIT! may address a broad spectrum of competencies in an engaging way

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