In agile business ecosystems, digitalization is a key enabler for agility and flexibility. However, digital transformation is often challenging for instance due to unclear definitions and a lack of problem understanding. In this work this complexity is addressed with a model-based approach for conceptualizing digitalization and related meta modelling activities to enable the conceptual integration of diverse concepts. Existing modelling approaches – BPMN and ArchiMate – are leveraged with domain specific considerations that are relevant for the digitalization. The construction use case from the European project COGITO serves as a foundation for ideation and first requirements engineering. Physical experiments in the OMiLAB Innovation Environment are used as an experimental method towards identifying relevant digital twinning concepts, while modelling methods can be seen as an integration platform for physical and digital elements. Key digitalization aspects towards digital twinning are discussed and conceptualized in a meta model.

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