The intensification of collaborative networking in the enterprises, wide adoption of mobile applications and other progressive IT technologies by businesses, influence enterprise development. Thus, we focus in this paper onto the evaluating the role and place of communication&collaborative platforms in new generation of enterprise management paradigm dependent onto the social collaboration tools. Explicitly, we consider here integration challenges of main collaboration strategies. Besides, we analyze the role of different advanced IT technologies in the enterprise social collaboration platform. Next, we define impact factors of social networking onto corporate world including placement of a social collaboration layer in new enterprise architecture. And finally, we conclude with presentation of our findings along with further research strategies discussion.

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