A Pilot Study on the Effects of Personality Traits on the Usage of Mobile Applications: A Case Study on Office Workers and Tertiary Students in the Bangkok Area

A Pilot Study on the Effects of Personality Traits on the Usage of Mobile Applications: A Case Study on Office Workers and Tertiary Students in the Bangkok Area

Content
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Authors
  • Srisawatsakul, Charnsak
  • Quirchmayr, Gerald
  • Papasratorn, Borworn
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Shortfacts
Category
 Paper in Conference Proceedings or in Workshop Proceedings (Paper)
Event Title
 10th International Conference on Computing and Information Technology (IC2IT 2014)
Divisions
 Multimedia Information Systems
Event Location
 Phuket, Thailand
Event Type
 Conference
Event Dates
 8-9 May 2014
Series Name
 Recent Advances in Information and Communication Technology
ISSN/ISBN
 978-3-319-06538-0
Page Range
 pp. 145-155
Date
 2014
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