A Pilot Study on the Effects of Personality Traits on the Usage of Mobile Applications: A Case Study on Office Workers and Tertiary Students in the Bangkok Area

A Pilot Study on the Effects of Personality Traits on the Usage of Mobile Applications: A Case Study on Office Workers and Tertiary Students in the Bangkok Area

Authors
  • Srisawatsakul, Charnsak
  • Quirchmayr, Gerald
  • Papasratorn, Borworn
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Shortfacts
Category
Paper in Conference Proceedings or in Workshop Proceedings (Paper)
Event Title
10th International Conference on Computing and Information Technology (IC2IT 2014)
Divisions
Multimedia Information Systems
Event Location
Phuket, Thailand
Event Type
Conference
Event Dates
8-9 May 2014
Series Name
Recent Advances in Information and Communication Technology
ISSN/ISBN
978-3-319-06538-0
Page Range
pp. 145-155
Date
2014
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