Game Design for Covertly Combating Covid-19 Vaccination Hesitancy

Game Design for Covertly Combating Covid-19 Vaccination Hesitancy

Abstract

Digital games have over the past few years have become increasingly important, particularly during Covid-19 lockdowns, not just as a way to spend free time but also in many more serious fields. One such area is healthcare, where applied games are increasingly utilized to educate individuals and encourage compliance with health measures, such as vaccination. This paper analyses several techniques for developing persuasive games that help change people's attitudes and therefore their behaviours, in this case focussed on Covid-19 vaccination. These techniques are based on a covert approach to persuasion to avoid triggering individuals' reactance and hence reaching a wider audience. Evaluation of the designed game shows promising results in terms of the impact of emotional engagement on attitudes toward vaccine uptake.

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Authors
  • Suciu, Sonia-Ruxandra
  • Hlavacs, Helmut
  • Harbord, Charly
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Shortfacts
Category
Paper in Conference Proceedings or in Workshop Proceedings (Paper)
Event Title
Game On 2022
Divisions
Entertainment Computing
Event Location
Lisboa, Portugal
Event Type
Conference
Event Dates
14-16 Sep 2022
Publisher
Springer International Publishing Switzerland
Page Range
pp. 155-165
Date
2022
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