This study intends to explore the hedonic consumption experience factors comprising imaginal, emotional, and sensory that make statistically difference while comparing multiplayer online battle arena (MOBA) game users with Vride users. We collected two separate data sets including MOBA game users (292) and Vride Users (217). We performed t-test to investigate whether MOBA game users are statistically different in hedonic consumption experiences vs. Vride users. Our findings explicate that MOBA game users are statistically different in imaginal, emotional, and sensory experiences vs. Vride users. This study is distinctive in nature as it explores the hedonic consumption experiences that are statistically different while comparing MOBA game users with Vride users. We also drive theoretical and practical implications from our analyses.

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